Blog
Stories, collections, and what we're building
Mental health education, community stories, collection drops and honest updates on KASEM's impact.
KASEM Journal
Our Story
The story behind In The Stars
How Kasem's final tattoo became KASEM's first collection.
KASEM Journal
KASEM Care
What KASEM Care will and won't do
Setting honest expectations before the service launches.
KASEM Journal
Membership
Why membership funds more than clothing
A look at how £10 a month is meant to work.
KASEM Journal
Community
12 minutes: where the idea came from
The philosophy behind KASEM Care's core promise.
KASEM Journal
Impact Fund
Building the Impact Fund properly
Why we're not publishing figures until there's something real to report.
KASEM Journal
Collections
Behind the scenes: designing In The Stars
Turning a deeply personal tattoo into wearable artwork.
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